My Market
Retail never stands still. With bi-weekly campaigns, seasonal promotions, and hundreds of assets moving through production, the challenge was keeping everything fresh while maintaining a consistent brand identity.
I developed and delivered a wide range of print and brand assets—from 16–52 page catalogs and product packaging to billboards, fleet graphics, loyalty cards, and promotional materials. Each piece was designed within the brand framework while introducing campaign-specific concepts, themes, and storytelling that kept the communication engaging and relevant.
A stronger and more unified brand presence across print, retail, outdoor, and digital channels. The work helped create a consistent customer experience while supporting ongoing promotional activity at scale.
A neighbourhood brand should feel like it grew there.
This project taught me the value of systems thinking. Good retail design isn't about a single standout asset—it's about making hundreds of touchpoints feel like they're part of the same conversation.
- Category
- Brand Identity
- Year
- 2021
